If you haven’t already noticed, I’m a bit of a personal development junkie. I’m very interested in reading nonfiction books and resources that claim to improve my life somehow. The Power of Habit by Charles Duhigg
How this Book is Organized
1. Habits of Individuals: This section provides examples of individuals and how their brains work to create habits.
2. Habits of Organizations: This section has more managerial advice than what you’d apply in your personal advice. However, if you’re a small business owner and trying to grow your audience, some of the stories in this section could apply to your situation.
3. Habits of Societies: The key example from this section was the Montgomery Bus Boycott in the United States in the 1960s and how peer pressure can influence society in a good way. This section could also be useful in marketing terms because it’ll give you an understanding of how ideas go viral and the importance of involving key influencers.
After telling you everything you should know about the science, the action items are hidden in the 12-page appendix. (If you read this book on an e-reader, be careful that the e-reader might direct you to a page of “similar books” before you hit the appendix) The appendix provides a four-step guide to implementing the principles presented in the text for creating and modifying habits that you can use in your life.
Overall Impression
I really enjoyed this one. I enjoyed learning about the science of why people and societies behave the way that they do.
Useful For
This book is useful for those of you who struggle to adopt new habits and are looking for strategies to change your habits for the better. This book is also useful for small business owners looking to increase sales and audience by understanding the habits of your target demographic.
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